Monday, April 26, 2010
Newspaper readers continue exodus to web
by Larry Geller
Weekday circulation at the San Francisco Chronicle dropped more than 22 percent in the last year to 241,330, according to figures released Monday by the Audit Bureau of Circulation. [San Francisco Business Times, S.F. Chronicle circulation drops 22 percent, 4/26/2010]
Yikes!
Overall, major newspaper circulation was down around 8.7% for the year ending March 31, according to the same ABC report.
Circulation at major newspapers around the country, including The Boston Globe and The Boston Herald, continued to drop as more readers get their news online, according to figures released yesterday. [Boston Globe, Globe, newspapers across US see circulation fall, 4/26/2010]
Readers are flocking to the web.
Where, by the way, news is free. I mention this only because a certain Hawaii web startup which shall remain nameless, plans to charge. [dig, nudge, poke]
[John F. Sturm, chief executive of the nonprofit Newspaper Association of America], however, added that traditional circulation data no longer tell the “whole story’’ about the health of newspapers because more people are getting their news on the Web. Nielsen Online reports that newspaper websites attracted a record 74.4 million unique visitors per month on average in the first quarter, he said.
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